What is competitor intel?
Not a screenshot dump. Not a keyword report. Structured fields you can act on.
What this page is about
Competitor intel is structured analysis of a competitor's positioning, messaging, proof, SEO posture, and market opportunity — packaged so a marketing team can act on it. MITPO Competitor Intel produces this from any public domain.
From domain to structured fields in three steps
- 01
Capture the public surface
Live snapshot of the homepage, pricing, and About pages, plus grounded web research across the brand and product names — every claim cited.
- 02
Synthesise into named fields
AI chain extracts positioning, messaging hierarchy, proof claims, brand voice, SEO posture, social presence, and counter-positioning angles. Each field cited.
- 03
Cache + reuse
Stored as structured fields at the domain level with a 30-day fresh window. Other MITPO surfaces — positioning, campaign, creative — read each field directly without re-running the report.
The fields a useful report has
Positioning
How they define the category and audience.
Messaging hierarchy
Hero, secondary, and proof claims.
Proof
Customers, metrics, certifications they lean on.
SEO posture
Keywords they own, gaps they have.
Brand voice
Tone, vocabulary, words they avoid.
Counter-position
Where you can stand differently.
What "structured" actually means
- positioning_summary
- "All-in-one workspace for engineering teams. Replace 5 tools with one."
- audience_primary
- Engineering managers + IC engineers at 50-500 person SaaS companies.
- pricing_intel
- Free tier (10 users). Standard $10/user/mo. Plus $20/user/mo. Enterprise custom. Annual saves 20%.
- weaknesses
- Pricing scales aggressively past 50 seats. Limited offline mode. Onboarding requires admin setup before any IC can use it.
- content_gaps
- No comparison content vs Notion or Coda. Limited SEO presence on "engineering wiki" or "internal docs" terms.
- counter_positioning
- Lead with "5-person team starter" framing. Self-serve onboarding from any IC. Flat-rate pricing past N seats.
Every field is individually addressable — your campaign module pulls weaknesses, your positioning module pulls counter_positioning.
Run competitor intel on any domain
Open the demo to render the structured report.