AI marketing automation
Most automation tools wire your apps together. MITPO Automation chains the marketing decisions inside one platform - research feeds positioning, positioning feeds campaign, campaign feeds creative.
In brief
MITPO Automation lets lean teams chain research → positioning → campaign → creative steps into one runnable workflow, with branching, scheduling, and brand-voice safety gates.
Last reviewed
Three-step automation that knows your brand
- 01
Pick a trigger
New competitor detected, audience signal change, weekly cadence, manual run, or webhook from your stack.
- 02
Chain MITPO modules
Spy → positioning refresh → campaign brief → creative generation. Branch on conditions (e.g. only refresh creative if positioning changed).
- 03
Land outputs everywhere
Push briefs into Notion / Linear / Slack, post creative to socials with safety review, or hand off to your ESP.
A node graph that ships marketing artefacts
Schedule + signal
Cron + competitor / audience / sentiment signals.
Run a MITPO module
Any of Spy / Scout / Validate / Positioning / Campaign / Creative.
Brand-voice QA
Auto-check every output against your voice rules before it leaves the platform.
Conditional steps
Only refresh creative when positioning changes; only post when QA passes.
Webhook + Slack + Notion
Land outputs where your team already works.
Pending-review gate
Public posts pause for human approval by default - flip to auto-publish once trust is built.
Best for steady posting with a review step
Today the ready-made recipes draft social posts on a schedule, and you approve each one first.
It helps when
- You post on a fixed rhythm, such as a weekly LinkedIn post or a weekday X post.
- You want one idea rewritten for LinkedIn and X on a schedule.
- You want every draft to wait for your approval.
- You would rather describe a workflow in a sentence than build it.
It will not help when
- You need a CRM or lead records. MITPO is not a CRM and is not connected to HubSpot.
- You need a recipe that is listed as coming soon, such as watching rivals or checking brand voice on a schedule.
- You want posts on Instagram. Instagram publishing is not live yet, so publish to LinkedIn, Facebook or X.
Six things you can rely on
Four short steps
A recipe asks when it should run, what to write about and whether it needs approval. Then it shows a preview, and you turn it on.
Build it with a sentence
In the builder, type what you want into the bar at the bottom. MITPO lays out the steps, and you can type again to change one.
A quality check on each draft
Drafts wait in a Needs Review inbox. A check beside each draft covers brand voice, specificity, call to action, unsupported claims and risk. You approve, edit or reject.
Check a page
A step that checks a web page for load time, title length, one main heading, a visible call to action and readability. It shows pass, warn or fail, never an invented score.
Wait, branch and repeat
Add a wait of some days, a wait until a date, an only-if rule, or a repeat for each item in a list. Sticky notes leave a message for your team.
Run now, pause, resume
Each automation has an Overview, an Activity list of past runs and Settings. You can run it now, pause it and resume it at any time.
Nothing reaches a feed without you
Recipes start on Review first. MITPO drafts the post in your brand voice, and the draft waits in your Needs Review inbox. In the current build, a post made by an automation lands in a review queue and goes out after you approve it. Editing a draft first is allowed.
You can connect LinkedIn, Facebook and X for publishing, and a recipe posts only to accounts you have connected. Ready-made recipes include a weekly LinkedIn post, a weekday post on X, and one draft rewritten for more than one platform. Each recipe card shows an estimate of credits per run.
Do not automate a process you have not done by hand. Run it manually first and read the result. If it works several times, put it on a schedule. Keep final approval for anything important, such as a launch, because a weak brief gives weak posts, only faster, every week.
A real automation a lean team runs
Sample - weekly competitor-watch automation
- Trigger
- Cron: every Monday 09:00 local. Plus: webhook from BuiltWith when a competitor adds tracked tech.
- Step 1
- Run Spy on the 5 tracked competitor domains in parallel. Compare against last week's saved report - only proceed if positioning changed for at least one competitor.
- Step 2
- Re-render our positioning brief with new competitor signal. Diff old vs new, generate a 3-bullet "what changed" summary.
- Step 3
- If positioning changed materially (threshold: ≥2 fields), regenerate the active campaign brief's "differentiation angle" + 4 ad variants.
- Sink
- Slack post to #marketing with the diff summary + new ad variants attached. Pending-review gate on the auto-publish step.
- Manual override
- Marketer can approve / edit / skip from Slack. One click to publish or kick back into MITPO for revision.
Runs in ~90 seconds when nothing changed; ~3-4 minutes on a re-render path.
For marketing-decision flows, yes. For deep cross-app glue (CRM ↔ billing ↔ support), Zapier still wins. Many teams run both.
Yes - with a default pending-review gate that pauses every post until a human approves it. Flip to auto-publish once trust is built.
Each node returns structured output you can branch on (positioning hash changed, threat-score above N, etc.) without writing code.
In the current build, no. Posts made by an automation land in a review queue and go out after you approve them. The setup screen also warns you when you pick Auto-publish.
LinkedIn, Facebook and X, once you have connected them. Instagram publishing is not live yet. A recipe posts only to the accounts you have connected.
Yes. Type what you want into the bar at the bottom of the builder, and MITPO lays out the steps. Read every step before you turn it on.
No. The Free plan gives you 100 credits once, with no card. Active automations start on Starter, which costs $19 a month, or $15 a month billed annually.
Build a marketing automation that knows your brand
Open the demo and chain Spy + positioning + campaign into one runnable workflow.