AI campaign planning
Drop in a positioning brief and a goal. MITPO returns a campaign brief: channel mix, audience cuts, messaging angles, and creative tasks ready to hand off.
In brief
MITPO turns positioning and research into campaign plans - channels, messaging, creative briefs, and execution workflows - in a single AI-driven flow.
Last reviewed
Brief in three moves
Positioning + goal in. Structured campaign brief out. Same context drives downstream creative.
- 01
Set the goal
Awareness, demand, conversion, or retention. MITPO maps each goal to a different brief shape.
- 02
Layer the context
Positioning brief, audience model, top competitors. MITPO reads them automatically - no copy-paste from another tool.
- 03
Render + iterate
Audience cuts, channel plan, three messaging angles, creative tasks, risk register. Edit any field; the rest stays consistent.
A real campaign brief, not a prompt dump
Audience cuts
Personas + channel-fit notes the brief actually targets.
Messaging angles
Three to five testable angles with reasoning.
Creative tasks
Concrete copy + image briefs your team or agency can run with.
Channel plan
Per-channel pacing and KPI targets.
Risks
What could break, how to mitigate.
Workflow
A handoff plan into MITPO's creative and automation modules.
Who campaign planning is for
You write the goal. The planner drafts the plan and the posts, and you review every draft.
It helps when
- You can state a goal or a launch in a sentence or two and need a plan.
- You want draft posts spread across a period from 7 to 90 days.
- You already have a brief as a PDF or a web page and want MITPO to read it.
- You want to rewrite drafts one at a time before anything is scheduled.
It will not help when
- You want MITPO to send email. Email can be planned, but MITPO does not send it.
- You want paid ads run from MITPO. Ad concepts are ideas to preview, and running ads is not live yet.
- You want posts published to Instagram or TikTok. You can plan for them, but publishing runs to LinkedIn, Facebook and X only.
Six settings that shape the plan
Tailor to a persona
Pick a saved persona from the menu, and the plan is tailored to that buyer. If you have none saved, create one in Personas first.
Web search
Switch it on and MITPO researches live tactics. The plan lists its sources under Researched from. It uses more credits than a plan without it.
Bring what you have
Import a web address, attach a brief as a PDF, or add a reference image. MITPO reads it and uses it to shape the plan.
Auto or your own list
Leave channels on Auto and MITPO picks the ones that fit your brand and goal. Or pick your own channels from the list, and search it by name.
7 to 90 days
Choose 7, 14, 30, 60 or 90 days, or type any length between 7 and 90. The draft posts spread across the whole period you choose.
Sketch preview
Turn it on for quick draft images when the plan lands. The drafts use a fast, low-cost quality so you can judge the look first.
Fix the numbers, then schedule
The plan opens with four key facts: the angle, what winning looks like, how long it runs, and the ask. Three tabs follow, called Posts, Strategy and Brief. Strategy shows your angle, the messaging pillars, a channel plan that says what each channel does, and the first moves to make.
Check every number in the drafts. When a draft holds a percentage, a price or a survey size that you did not supply, MITPO swaps it for a fill-in bracket. This stops an invented figure from reaching a caption. Replace each bracket with a real number, or delete the sentence.
Posts stay as drafts until you act. You can rewrite any post with the polish button, add visuals, and read the schedule grouped by day. Nothing is sent to your calendar until you say so. Publishing needs a connected social account. Otherwise, copy the post and share it yourself, one post at a time.
A brief your team or agency can run with
Sample - Q3 product-led-growth campaign brief
- Goal
- Demand for self-serve trial. Target 1,800 SQLs over 8 weeks at <$45 CAC.
- Audience
- Founder + 1-3 ops eng at Series-A SaaS, US/EU. Job: cut analytics-stack cost.
- Channels
- LinkedIn paid (50%), Reddit r/saas + r/devops (20%), founder-led X (15%), partner newsletters (15%).
- Angles
- "Switch from $40k Datadog to $400 MITPO". "What 7 founders cut to ship faster". "Hidden cost of vendor lock-in".
- Creative tasks
- 12 LinkedIn carousels, 4 Reddit AMAs, 2 founder-letter drafts, 1 landing variant.
- Risk
- Datadog incumbency. Mitigation: lead with cost-detail not feature parity.
Generated from a positioning brief + one-line campaign goal in under 2 minutes.
Yes. MITPO helps turn research and positioning into campaign briefs, channel ideas, messaging angles, creative tasks, and execution workflows.
Helpful but not required. MITPO can generate one from your competitor and audience inputs if you don't have one yet.
Yes - the campaign brief hands off into MITPO's creative module so the same context drives copy and image generation.
A plan can run from 7 to 90 days. The menu offers 7, 14, 30, 60 and 90 days, or you can type a number in that range.
You can plan for Instagram, LinkedIn, X, TikTok, Facebook and email. YouTube, Threads, Pinterest and Reddit show as coming soon. Planning is not publishing: publishing from MITPO runs to LinkedIn, Facebook and X only.
They should not. MITPO checks each draft for percentages, prices and similar figures that you did not supply, and swaps them for a fill-in bracket. Fill in real numbers before you schedule.
Yes. Import a web address, attach a brief as a PDF, or add a reference image from the plan box menu. You still write the goal in your own words.
Try a real campaign brief on the demo
Open the demo and watch a brief render from a positioning statement and a goal.