AI competitor research
Drop a competitor domain. MITPO returns positioning, messaging, proof, SEO posture, market opportunity, and a recommended counter-position - sourced and saved for your team.
In brief
MITPO Competitor Intel analyzes competitor domains and surfaces positioning, messaging, proof, SEO, and campaign opportunities across three depths: Spy, Scout, and Deep Research.
Last reviewed
Three depths, one workflow
Pick the depth that matches the moment. All three feed the same downstream campaigns and creative.
- 01
Spy - first-pass scan
Drop a domain. Get positioning, messaging, proof, and brand voice in under 60 seconds. Best for triaging a list of 5-10 competitors before going deeper.
- 02
Scout - structured map
Adds SEO posture, content gaps, social signals, and a weakness map. The default depth before a campaign cycle.
- 03
Deep Research - full brief
Spy + Scout + multi-source citation + counter-positioning recommendation. Use before a launch or a fundraise.
Spy, Scout, Deep Research
Spy
Fast positioning, messaging, and brand-voice scan over a single domain. Best for first-pass diligence.
Scout
Adds SEO posture, content gaps, social signals, and a structured weakness map.
Deep Research
Combines Spy + Scout, layered with multi-source citation and a strategic counter-positioning brief.
Research that other workflows can use
Every competitor report is stored as structured fields, not a blob of prose. Positioning, weaknesses, content gaps, and counter-positioning are individually addressable so downstream MITPO modules - campaigns, positioning, creative - can pull from them directly.
Reports are saved at the domain level, so a second teammate analyzing the same competitor that month starts from the latest shared report.
Know when a report helps, and when it does not
A report reads public pages. Use it as a starting point for your own decision, not as a final answer.
A report helps when
- You know your closest rival and want to see how they describe themselves and who they write for.
- You are new to a market and want a list of competitors you have not heard of yet.
- You are about to change your homepage message and want to check what rivals already claim.
- You want a written counter-position to start from, so you are not facing a blank page.
A report will not help when
- You need backlink counts or keyword volumes. MITPO does not include a keyword or backlink database.
- You want private facts, such as a rival's revenue or customer list. Reports use public pages and public sources only.
- You want alerts when a rival changes. A report is a snapshot, and you run a new one when you want an update.
Where a report goes next
Ask the assistant about a rival
Ask about any competitor in chat. The assistant reads the report already saved. If none exists, it can start a new one, and it asks you first.
Start from the Counter-position button
Every finished report has a Counter-position button. It opens a copywriting brief filled in with that rival's positioning and weaknesses, ready for you to edit.
Turn a gap into a campaign goal
The Your Play tab lists weaknesses and content gaps. Write one of them as the goal of a campaign plan, then check the plan against the report.
How to read your first report
Pick the one competitor a customer is most likely to compare you with. Finish your brand setup first, because the report is read against your own context. Enter the competitor's website in Spy and wait for the report to finish. If you have a market but no names yet, use Scout and describe the market in one sentence.
Read the Your Play tab with four questions. Which claim do they lead with? Where is their proof weak or generic? Which audience are they clearly writing for? Which angle do they leave open? Write your answers down before you open any other tab. Those answers matter more than the length of the report.
Check how much the report knew. Each report shows its sources under the summary. When a company is very small or new, the report says it found little public information. It then tells you to treat the wider market read as a starting point. If two companies share a name, a note explains which website the checks were pinned to.
A structured report your campaigns can read
Excerpt - Scout report on a Series-A SaaS competitor
- Positioning
- Mid-market workflow OS for ops leaders. Anchors on "agentic" + "self-hosted".
- Top message
- Replaces 5 SaaS tools with one open-source agent runtime.
- Proof
- 37 logos including 4 fintech unicorns; SOC2 Type II; 3.2k GitHub stars.
- SEO posture
- Owns "agentic workflow" + "open source agent ops". Gap on "audit logs".
- Top weakness
- No native enterprise SSO. Slack OAuth only. Sales cycle stalls at IT review.
- Counter-position
- "Workflow OS that ships SOC2 + SSO on day one." Hammer the IT-review bottleneck.
Saved for 30 days at the domain level - the next teammate opens the same report without starting from scratch.
Yes. MITPO can analyze competitor domains and surface positioning, messaging, SEO, proof, and market opportunity insights that can feed into campaign planning.
Just a competitor domain. MITPO scrapes the public site, searches the open web, and synthesizes the report.
MITPO keeps each domain report fresh for 30 days and re-runs after that window expires.
Yes - every report has a one-click PDF export for sharing internally or with founders/agencies.
Use Scout. Describe your market in a sentence and it returns a list of competitors with a short brief on each. Click Analyze with Spy on any name to run a full report on that company.
Yes. Ask in chat and the assistant checks for a saved report first. If it needs a new one, it asks before starting, unless you already said go. A new run uses one of your report runs.
The report pins every check to the website you entered. When a name is shared, a note near the top says so. If it picked the wrong company, run a new report with that company's exact website.
Spy and Scout runs count against a report allowance that your plan sets, not against your credits. Spy is available on every plan, and Scout is a limited preview on the Free plan.
Pick a competitor and run a report
Open the demo to run Spy, Scout, or Deep Research over any domain.