Feature

AI competitor research

Drop a competitor domain. MITPO returns positioning, messaging, proof, SEO posture, market opportunity, and a recommended counter-position — sourced and cached across your team.

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AI competitor research
In one sentence

What this page is about

MITPO Competitor Intel analyzes competitor domains and surfaces positioning, messaging, proof, SEO, and campaign opportunities across three depths: Spy, Scout, and Deep Research.

How it works

Three depths, one workflow

Pick the depth that matches the moment. All three feed the same downstream campaigns and creative.

  1. 01

    Spy — first-pass scan

    Drop a domain. Get positioning, messaging, proof, and brand voice in under 60 seconds. Best for triaging a list of 5-10 competitors before going deeper.

  2. 02

    Scout — structured map

    Adds SEO posture, content gaps, social signals, and a weakness map. The default depth before a campaign cycle.

  3. 03

    Deep Research — full brief

    Spy + Scout + multi-source citation + counter-positioning recommendation. Use before a launch or a fundraise.

Three depths

Spy, Scout, Deep Research

Quick

Spy

Fast positioning, messaging, and brand-voice scan over a single domain. Best for first-pass diligence.

Medium

Scout

Adds SEO posture, content gaps, social signals, and a structured weakness map.

Deep

Deep Research

Combines Spy + Scout, layered with multi-source citation and a strategic counter-positioning brief.

How it works

Research that other workflows can use

Every competitor report is stored as structured fields, not a blob of prose. Positioning, weaknesses, content gaps, and counter-positioning are individually addressable so downstream MITPO modules — campaigns, positioning, creative — can pull from them directly.

Reports are cached at the domain level, so a second team member analyzing the same competitor in the same month gets the same canonical report instead of paying for a re-run.

What you get

A structured report your campaigns can read

Excerpt — Scout report on a Series-A SaaS competitor
Positioning
Mid-market workflow OS for ops leaders. Anchors on "agentic" + "self-hosted".
Top message
Replaces 5 SaaS tools with one open-source agent runtime.
Proof
37 logos including 4 fintech unicorns; SOC2 Type II; 3.2k GitHub stars.
SEO posture
Owns "agentic workflow" + "open source agent ops". Gap on "audit logs".
Top weakness
No native enterprise SSO. Slack OAuth only. Sales cycle stalls at IT review.
Counter-position
"Workflow OS that ships SOC2 + SSO on day one." Hammer the IT-review bottleneck.

Cached for 30 days at the domain level — second team member opens the same report without paying for a re-run.

FAQ

Frequently asked questions

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Run a report

Pick a competitor and run a report

Open the demo to run Spy, Scout, or Deep Research over any domain.

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