The three modes
Each mode answers a different question. Spy is about one competitor. Scout is about the market adjacent to a competitor. Deep Research synthesizes multiple competitors in a single brief.
| Mode | Use when | Output |
|---|---|---|
| Spy | You want to understand one competitor deeply. | Positioning breakdown, SEO snapshot, social presence, and a short playbook of how to differentiate. |
| Scout | You want to find competitors you did not know about. | A ranked list of adjacent or emerging competitors with a brief on each. |
| Deep Research | You want a single synthesis that maps multiple competitors against your positioning. | Multi-competitor brief covering positioning, SEO, social, and strategic tradeoffs. |
Plan access and daily guardrails
Competitor Intel combines plan access with clear usage guardrails. Spy reports have monthly allowances, Scout has daily discovery limits on smaller plans, and Deep Research is rolling out for teams that need a multi-competitor synthesis.
- Spy is available on every plan with a monthly report allowance.
- Scout is available from Free as a limited preview, with higher daily discovery volume on paid plans.
- Deep Research is reserved for Scale and larger teams (preview).
What the output looks like
Each report renders as a structured card with sections you can copy into a brief, a deck, or a campaign directly. The goal is to remove the "now what do I do with this" step after the research.
Every report has the same shape
If you have seen one report, the second one is faster to read.
- Positioning
- Main headline, value prop, brand voice, target audience, brand identity read.
- SEO snapshot
- Top organic keywords, visible domain authority signal, content cadence.
- Strategic opportunities
- A short list of gaps you could go after in the next 90 days.
Related docs
Competitor Intel gets sharper when it is paired with brand context and run before a campaign planning pass.