AI positioning software
Most positioning lives in someone's head. MITPO turns it into a structured brief that updates as your research, audience, and campaign goals evolve.
In brief
MITPO Positioning helps teams turn market and competitor research into clearer messaging and sharper differentiation, with an editable positioning brief.
Last reviewed
Three inputs, one editable brief
- 01
Drop your inputs
Domain (or competitor domain), audience description, and one-line "what we sell". MITPO does the rest.
- 02
Render the brief
Six fields: audience, category, differentiation, anti-position, voice, proof. Each cited against your competitor map.
- 03
Edit + propagate
Edit any field; downstream campaigns + creative regenerate with the new positioning. Brand voice rules update automatically.
A positioning brief, not a paragraph
Audience
Primary and secondary segments with the jobs they hire your product for.
Category
Where you compete and where you don't - with a one-line definition.
Differentiation
What only you do, sourced from competitor research.
Proof
The two or three pieces of evidence that earn the claim.
Anti-position
Where you intentionally won't play.
Voice
Tone + words + words you avoid.
Who the Brand page is for
It helps when
- You have a website or a brand guide and want MITPO to suggest what to keep.
- You sell to more than one kind of buyer and want each one written down.
- You sound different on LinkedIn, X and email, and want a tone saved for each.
- You work with a freelancer and want one voice guide to share.
It will not help when
- You want MITPO to pick your category or price. It suggests, and you keep or skip each item.
- You want a proof point made up. Proof is limited to numbers, awards and reviews you add, and the page asks for only what is true.
- You need a new logo made. The Look tab stores the logo, colours and fonts you already have.
Six kinds of fact, each one editable
Who you sell to
One line for each buyer group, such as busy cafe owners in the city. Posts and ads are written to speak to these people, so name them plainly.
What you sell
Products, plans and offers, each with a short detail line. Your copy can then point to them by name and stay accurate about what you sell.
Proof you can use
Numbers, awards and reviews that your copy is allowed to quote. Add only what is true, because drafts may repeat it word for word to buyers.
How you sound
Two or three trait words, and for each one, how far it should go. For example, warm, but never syrupy. This stops a trait from being overdone.
Words to say and avoid
Two lists of words. One holds the words you want in your copy. The other holds the words you never want to see in any draft.
Tone for each channel
A note on how your voice shifts on LinkedIn, Instagram, X, TikTok, Facebook, email and your website, so one voice sounds right in each place.
Suggestions wait for you
Every fact is a separate item with a label for where it came from, such as From your website or Written by you. When MITPO suggests an item, it waits for you to keep or skip it. Only the items you keep are passed to drafts. Skipped items are ignored.
Your own edits are protected. Once you change or lock an item, a later reading of your website or documents will not overwrite it. A new automatic suggestion also cannot replace an item you already kept or skipped. Update from your website also tells you when nothing new turned up.
Kept items are used in more than one place. Copywriting, the polish step on campaign posts and persona writing read your confirmed voice, offers and proof. Campaign plans read your audience, tone and tagline. Image and video prompts use your colours and tone only when you switch Brand Context on.
A real positioning brief, not a value-prop sentence
Sample - positioning brief for a developer-tools challenger
- Audience
- 5-25 person eng teams shipping production SaaS, frustrated with $30k+ observability bills.
- Category
- Modern observability for cost-sensitive teams.
- Differentiation
- Self-host or cloud. Predictable per-host pricing. Zero data egress fees. OTLP-native.
- Anti-position
- Not for enterprise security teams. Not a SIEM. Not for teams already happy with Datadog.
- Voice
- Engineer to engineer. Specific numbers. Avoid: "powerful", "seamless", "AI-powered".
- Proof
- 37 production teams. $4.2M cumulative spend cut vs prior vendor. Open-source 2.1k stars.
Re-renders in <60s when audience or competitor signal changes.
Yes. MITPO uses market, audience, and competitor context to help teams sharpen messaging, clarify differentiation, and build stronger campaign angles.
Helpful but not required. MITPO can generate a first-pass positioning brief from a domain + audience description.
Yes. Every field is editable and changes flow into downstream campaigns and creative automatically.
Partly. Update from your website looks for colours and fonts. You can also upload brand guides and past posts, and MITPO suggests items to keep from them. You keep or skip every suggestion.
Yes. The Voice tab has a tone note for LinkedIn, Instagram, X, TikTok, Facebook, email and your website. Saving a tone does not connect a channel. Publishing from MITPO runs to LinkedIn, Facebook and X only.
MITPO leaves it out of your drafts, and a later suggestion will not replace it. You can add the item by hand at any time.
Yes. The Audience and offers tab holds one line for each buyer group, plus your offers and proof. The personas tool can write a fuller profile for each buyer, with problems and goals.
Generate a positioning brief
Open the demo to render a brief from your domain and audience.