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What's New

Latest updates, improvements, and fixes from the MITPO team.

January 14, 2026Latest

Deep Research & Validation

  • Deep Research Agent

    Pookie can now verify claims with live web sources, providing deep research that is grounded in reality, not hallucinations.

  • Idea Validator

    New dedicated tool to stress-test your product ideas. Get a "Go/No-Go" score, risk analysis, and competitor check in seconds.

Campaigns & Core

  • Campaigns 2.0

    Visual calendar view, platform-specific scheduling, and smarter content generation tailored to holiday trends.

  • Fine-tuned Models

    Pookie has been fine-tuned on top marketing data for better tone matching and more creative campaign strategies.

January 4, 2026

Competitor Intelligence

  • Instant Market Data

    Pookie now instantly recognizes major startups and brands, giving you immediate analysis without the wait times.

  • Smarter Comparisons

    Enhanced "Reality Check" understands the context of your idea to find more relevant competitors, not just keyword matches.

Platform Updates

  • Enterprise-Grade Security

    We upgraded our data protection architecture to banking standards, ensuring your strategic data stays private.

  • Faster Responses

    Pookie now "remembers" similar questions to give you answers 2x faster than before.

January 1, 2026

Competitor Analysis

  • Competitor Intelligence

    Paste any competitor URL and get instant AI-powered analysis of their positioning, messaging, pricing strategy, and brand identity.

  • Head-to-head comparison

    Compare your brand directly against competitors with radar charts showing innovation, consistency, velocity, and sentiment scores.

  • Upgraded to Gemini 3.0

    Analysis engine now runs on Gemini 3.0 Pro for blazing fast processing and 4x larger context window for reading entire homepages.

  • Market positioning

    AI estimates competitor traffic tier and market position based on website analysis.

Brand Voice

  • Quick reference table

    At-a-glance guidelines table with dos and donts for your brand voice.

  • Structured JSON architecture

    Brand voice data now stored as structured JSON for faster processing and more consistent output.

December 20, 2025

Ask Pookie

  • AI Marketing Assistant

    Chat with Pookie to get instant marketing advice, content ideas, and strategic guidance tailored to your brand.

  • Powered by Gemini, GPT, Qwen, Grok, and more

    Uses advanced reasoning model for more nuanced, context-aware marketing recommendations.

  • Brand context awareness

    Pookie automatically knows your brand voice, target audience, and industry to give personalized advice.

Improvements

  • Dark mode refinements

    Improved contrast and readability across all pages with unified zinc color palette.

  • Faster page loads

    Optimized caching and data fetching with React Query for snappier navigation.

December 10, 2025

Campaigns

  • Campaign Planner

    Plan and organize your marketing campaigns with timelines, goals, and content calendars.

  • Multi-brand support

    Switch between multiple brands from the sidebar to manage different projects.

Brand Profiles

  • Website URL field

    Added optional website URL to brand profiles for AI to reference during analysis.

  • Brand archetype selector

    Choose from 12 Jungian archetypes with descriptions to define your brand personality.

  • Business stage tracking

    Track whether youre a startup, growth stage, or enterprise for tailored recommendations.

November 20, 2025

Platform Launch (Alpha)

  • MITPO is live

    Initial alpha release with Brand Voice analysis, competitor research, and AI assistant.

  • Dashboard

    Central hub showing brand health, recent activity, and quick actions.

  • Authentication

    Secure login with Supabase Auth and session management.