Changelog

Layer editing for campaign assets

Creative Studio now makes it easier to adjust headlines, supporting copy, product imagery, backgrounds, and calls to action without restarting the whole asset.

Cleaner canvas workflow

The editor layout now feels more like a working production surface: draft an asset, tune the layers, create variants, then review before publishing.

More creative model choices

Newer creative options are available for stronger campaign visuals and video, including Seedance 2.0, Seedream 5.0, Nano Banana 2, and Veo 3.1 Fast where your plan supports them.

Auto picks the best fit for your question

Pookie now auto-upgrades the answering model based on your plan — higher plans unlock more capable defaults automatically. Want to steer a specific response yourself? Open the picker and choose any available model; your pick always wins.

Bigger model catalog

More options in the model picker, each tuned for different jobs — quick answers, long reasoning, multilingual, code-heavy, voice, and more. Let Auto decide, or pick the one that fits the moment.

Thumbs up and down shape your future answers

A thumbs-up makes similar responses more likely next time; a thumbs-down steers Pookie away from the same pattern. Leave a correction with a downvote and Pookie will remember what you wanted instead.

Faster when servers get busy

If your chosen model takes too long to start replying, Pookie quietly hands off to the next best option. No more spinning-forever moments on peak traffic days.

Summary always shows up

Pookie's final take after your council has a backup plan now — if the primary summary hiccups, another one finishes the job so you're never left without a takeaway.

Clearer progress UI

Judges that aren't running for your question disappear from the header instead of flashing grey. Each judge also shows how long it took once finished.

Trusted source bias

For best-practice questions, Pookie now prefers a curated list of proven marketing and industry sources instead of roaming the open web for filler.

Cleaner citations

Responses now include inline [1], [2] citations matched to the URLs shown underneath. No more guessed links.

Cheaper repeat queries

The same research question fired twice in a row is served from a short-term cache. Faster for you, lighter on credits.

Thumbs up and down actually save now

Fixed a permission bug that silently dropped feedback votes. Every vote since today is recorded and weighted into your next answer.

Message reports reach the right people

Tap the flag on any Pookie response and our team sees it in real time. Reviewed within 24 hours.

Deeper health check

Our status endpoint now reports database, AI, and storage health independently so incidents get labeled accurately.

Sidebar ↔ Chat layout toggle

Flip between the full sidebar controls and a clean chat-style prompt bar. Your pick persists per mode.

Smarter default models

Your plan's best available model is picked automatically. Free lands on an unlocked default instead of staring at a padlock.

Cleaner model picker

Short subtitles, quality badges, and a clean lock chip on gated options. Pick the model that fits the moment at a glance.

Speech playback fixed

Voice generations now play reliably in Safari and Chrome. Seeking works. No more silent players.

Model picker with brand logos

Every model in the picker now shows its real brand mark for faster recognition. Auto is still the smart default.

Conversation memory that weights your taste

Memory retrieval now scores recent and well-rated turns higher, so Pookie remembers the patterns you liked.

Faster first-token time

If a model takes too long to start streaming, we abort and hand off to the next one in the chain. Typical chats start replying noticeably sooner.

Glow-backed empty states

Creative Studio inspiration cards got a subtle gradient glow and friendlier copy.

AI Copywriting Engine

6 specialized modes: Ad Copy, Email Sequences, Social Posts, Landing Pages, SEO Content, and A/B Variants. Each output includes a predicted success score and actionable improvement tips.

AI Refinement

Refine any generated copy with natural language instructions. Ask for tone changes, translations, or structural edits without regenerating from scratch.

Content Brief & Persona

Set campaign goals, key differentiators, competitor context, and target persona to ground every generation in your strategy.

Cross-Mode Repurpose

Turn any output into a different format with one click. Email copy becomes social posts, landing page copy becomes ads.

Industry Benchmarks

Free access to 2025-2026 marketing performance benchmarks across 15 industries. Compare your metrics against industry averages for CTR, CAC, LTV, and growth.

Growth Classification

Each industry now shows a growth badge (Exploding, Rising, Stable, or Declining) based on YoY growth data.

Expanded model library

33 AI models across image, video, and speech generation. New additions include Kling 3.0, Veo 3.1, Seedance 1.5, and Pika 2.2.

Platform-aware presets

Aspect ratio selector now shows platform labels: Instagram Story, YouTube Thumbnail, LinkedIn Post, Pinterest, and more.

Permanent image storage

Generated images are now permanently stored. No more expired URLs in your history.

Daily generation limits

Fair-use daily caps protect the platform while giving every user generous room for productive work.

Improved billing reliability

Credit transactions are now fully audited with stronger deduplication for payment processing.

Automation workflows

Campaign work can now connect more naturally into repeatable automation flows, making it easier to move from planning into execution.

Improved campaign setup

Campaign guidance is now clearer around briefs, positioning inputs, and the path from idea to launch-ready plan.

Clearer Council answers

Council responses are now more decisive and easier to read, with less repetition and cleaner synthesis across viewpoints.

Expanded model coverage

MITPO now uses a broader mix of AI models across validation, research, strategy, and creative tasks to improve flexibility and response quality.

More demo access

The public demo now gives visitors access to more of the product experience before signup.

Higher demo limits

Preview limits were increased so visitors can explore more in a single session before reaching the cap.

Sharper Pookie answers

Pookie now uses stronger supporting context before responding, which makes strategy answers feel more grounded and less generic.

Clearer demo access

The public demo now makes it easier to understand which modes are open, which are previews, and how to continue into full access.

Better beta messaging

The beta flow now explains pending access more clearly, including what invite-based access looks like.

Council mode

Get one clear answer shaped by multiple specialist viewpoints without the output feeling fragmented or overly long.

AI video generation

Create video concepts and marketing visuals more quickly with AI-assisted video generation.

Generative audio

Produce voiceovers and sound assets for marketing content with a more streamlined workflow.

Image Studio

Generate brand-aligned visual assets without leaving the product.

Deep Research

Pookie can now check live sources before answering, giving research-heavy responses a stronger factual footing.

Idea Validator

Stress-test product ideas with a clearer go-or-no-go style read, risk analysis, and competitor context.

Campaigns 2.0

Campaigns now include a visual calendar view, platform-specific scheduling, and stronger content generation support.

Smarter marketing guidance

Pookie now uses stronger marketing context and better synthesis for sharper positioning and campaign recommendations.

Instant Market Data

Pookie now instantly recognizes major startups and brands, giving you immediate analysis without the wait times.

Smarter comparisons

Reality Check now uses more context to find competitors that feel more relevant to the idea being tested.

Security improvements

Platform security and data protection were strengthened to support more reliable handling of strategic workspace data.

Faster responses

Common questions now return faster, reducing wait time in everyday usage.

Competitor Intelligence

Paste any competitor URL and get instant AI-powered analysis of their positioning, messaging, pricing strategy, and brand identity.

Head-to-head comparison

Compare your brand directly against competitors with a clearer side-by-side view of key strengths and gaps.

Faster analysis

Competitor reads now process website context faster, making first-pass analysis feel much quicker.

Market positioning

Competitor reads now include a clearer sense of market position based on website analysis.

Quick reference table

At-a-glance guidelines table with dos and donts for your brand voice.

More consistent brand voice output

Brand voice handling is now more structured, which improves consistency across generated output.

AI Marketing Assistant

Chat with Pookie to get instant marketing advice, content ideas, and strategic guidance tailored to your brand.

Broader reasoning coverage

Pookie now handles a wider range of strategic questions with more context-aware recommendations.

Brand context awareness

Pookie automatically knows your brand voice, target audience, and industry to give personalized advice.

Dark mode refinements

Improved contrast and readability across all pages with unified zinc color palette.

Faster page loads

Navigation and loading performance were improved across the product.

Campaigns

Plan and organize your marketing campaigns with timelines, goals, content calendars, and paid distribution.

Multi-brand support

Switch between multiple brands from the sidebar to manage different projects.

Website URL field

Added optional website URL to brand profiles for AI to reference during analysis.

Brand archetype selector

Choose from 12 Jungian archetypes with descriptions to define your brand personality.

Business stage tracking

Track whether you are a startup, growth-stage company, or enterprise for more tailored recommendations.

MITPO Alpha Preview

Initial alpha preview with Brand Voice analysis, competitor research, and AI assistant.

Dashboard

Central hub showing brand health, recent activity, and quick actions.

Authentication

Secure login with Auth0 and session management.