What's New
Latest updates, improvements, and fixes from the MITPO team.
Deep Research & Validation
- Deep Research Agent
Pookie can now verify claims with live web sources, providing deep research that is grounded in reality, not hallucinations.
- Idea Validator
New dedicated tool to stress-test your product ideas. Get a "Go/No-Go" score, risk analysis, and competitor check in seconds.
Campaigns & Core
- Campaigns 2.0
Visual calendar view, platform-specific scheduling, and smarter content generation tailored to holiday trends.
- Fine-tuned Models
Pookie has been fine-tuned on top marketing data for better tone matching and more creative campaign strategies.
Competitor Intelligence
- Instant Market Data
Pookie now instantly recognizes major startups and brands, giving you immediate analysis without the wait times.
- Smarter Comparisons
Enhanced "Reality Check" understands the context of your idea to find more relevant competitors, not just keyword matches.
Platform Updates
- Enterprise-Grade Security
We upgraded our data protection architecture to banking standards, ensuring your strategic data stays private.
- Faster Responses
Pookie now "remembers" similar questions to give you answers 2x faster than before.
Competitor Analysis
- Competitor Intelligence
Paste any competitor URL and get instant AI-powered analysis of their positioning, messaging, pricing strategy, and brand identity.
- Head-to-head comparison
Compare your brand directly against competitors with radar charts showing innovation, consistency, velocity, and sentiment scores.
- Upgraded to Gemini 3.0
Analysis engine now runs on Gemini 3.0 Pro for blazing fast processing and 4x larger context window for reading entire homepages.
- Market positioning
AI estimates competitor traffic tier and market position based on website analysis.
Brand Voice
- Quick reference table
At-a-glance guidelines table with dos and donts for your brand voice.
- Structured JSON architecture
Brand voice data now stored as structured JSON for faster processing and more consistent output.
Ask Pookie
- AI Marketing Assistant
Chat with Pookie to get instant marketing advice, content ideas, and strategic guidance tailored to your brand.
- Powered by Gemini, GPT, Qwen, Grok, and more
Uses advanced reasoning model for more nuanced, context-aware marketing recommendations.
- Brand context awareness
Pookie automatically knows your brand voice, target audience, and industry to give personalized advice.
Improvements
- Dark mode refinements
Improved contrast and readability across all pages with unified zinc color palette.
- Faster page loads
Optimized caching and data fetching with React Query for snappier navigation.
Campaigns
- Campaign Planner
Plan and organize your marketing campaigns with timelines, goals, and content calendars.
- Multi-brand support
Switch between multiple brands from the sidebar to manage different projects.
Brand Profiles
- Website URL field
Added optional website URL to brand profiles for AI to reference during analysis.
- Brand archetype selector
Choose from 12 Jungian archetypes with descriptions to define your brand personality.
- Business stage tracking
Track whether youre a startup, growth stage, or enterprise for tailored recommendations.
Platform Launch (Alpha)
- MITPO is live
Initial alpha release with Brand Voice analysis, competitor research, and AI assistant.
- Dashboard
Central hub showing brand health, recent activity, and quick actions.
- Authentication
Secure login with Supabase Auth and session management.