MITPO vs Metricool
An honest look at what each tool does best - and when they work together. Facts verified September 29, 2026.
In brief
Metricool schedules posts and reports on results across many brands, with a permanent free plan. MITPO researches competitors, plans campaigns and creates copy and creative, then publishes with a human review step.
Last reviewed
The short answer
- Metricool is stronger on reporting: analytics history, competitor tracking, PDF and PPT reports, and a free plan that never expires.
- MITPO goes further on making the marketing: competitor research, positioning, brand-voice copy, images and video.
- They stack: MITPO for what to say and make, Metricool for when it posts and how it did.
Facts verified September 29, 2026 from metricool.com/pricing and help.metricool.com
MITPO and Metricool in 30 seconds
| Capability | MITPO | Metricool |
|---|---|---|
| What it is | AI marketing app: research, plan, create, publish | Social scheduler with analytics and reporting |
| Starts at | Free, then $19/mo ($15/mo billed annually) | Free, then $20/mo billed yearly ($25 monthly) for 5 brands |
| Free option | 100 credits at signup, yours to keep, no card | Free plan with no expiry, no card |
| Best for | Solo founders who need ideas, copy and creative | Freelancers and agencies managing many brands |
| Link-in-bio page | Yes, on paid plans | |
| Post analytics and reports | Not a full reporting suite | |
| Competitor research | Tracks social profiles: 5 free, up to 100 paid | |
| AI images and video | Its AI page lists text tools only |
What each product actually looks like
Real screenshots, not mockups - Metricool on the left, MITPO on the right.
How each one prices
MITPO pricing
Free: 100 credits at signup, yours to keep, no card. Starter $19/mo ($15/mo annual) with 500 credits a month and a 7-day trial. Growth $49/mo, Scale $199/mo.
Metricool pricing
Free $0. Starter from $20/mo billed yearly ($25 monthly) for 5 brands; Advanced from $53 ($67 monthly) for 15. Prices exclude VAT.
Metricool compared, line by line
| Capability | MITPO | Metricool |
|---|---|---|
| Scheduling and auto-publish | LinkedIn, Facebook and X with a human review step (Instagram coming soon) | |
| Content calendar | Campaign calendar and planning board | |
| Link-in-bio page | SmartLinks, paid plans | |
| Analytics and reports | Not a full reporting suite | |
| Competitor research | Spy, Scout and Compare with live web data | Social profile tracking: 5 free, up to 100 paid |
| AI copywriting | Email, social, ads, landing pages | Captions, hashtags, translation, capped by credits |
| Brand voice | Learned from your materials | Custom prompt instructions |
| AI images and video | Its AI page lists text tools only | |
| Team roles and approvals | Human review before anything posts | Advanced plan and up |
| API | Scale plan | Advanced plan; an MCP connector on any plan |
The fit, role by role
Solo founder starting from zero
MITPO helps you decide what to say and makes it; add a scheduler later if you need one.
Freelancer or agency with several brands
Metricool's per-brand plans and reports fit client work.
Small team that wants both
Create in MITPO, then schedule and report in Metricool.
Pick the one that fits your job
Choose MITPO when
- You need to research competitors before you post
- You want positioning and campaign plans
- You want copy, images and video made for you
- You want a human review step before anything posts
Choose Metricool when
- You manage many brands or clients
- You need PDF or PPT performance reports
- You want a free plan that never expires
- You want a link-in-bio page and a social inbox
- You need Looker Studio or an API
Yes, and it never expires or asks for a card. It covers 1 brand, 20 posts a month, 30 days of analytics and 5 AI credits, without LinkedIn or X.
Metricool has a $0 plan, and paid starts at $20/mo billed yearly ($25 monthly) for 5 brands. MITPO Starter is $19/mo ($15 yearly). The jobs differ: scheduling and reports versus research and content.
Not for reporting. MITPO has no link-in-bio page and no per-platform post analytics suite. It does competitor research and creates content, which Metricool does not.
Its AI page lists text tools: captions, hashtags, translation and tone, with credits per brand (5, 20 or 35 by plan). We found no built-in image or video generation.
Metricool prices by brand, from 5 to 50 brands, and Advanced adds team roles and post approval. MITPO fits the strategy and creative work before the posts go out.
See how MITPO replaces or stacks with Metricool
Free tier - no credit card. Render a positioning brief and a campaign in under 10 minutes.