Metricool alternatives for small teams and agencies
6 tools compared on price, what they cover and where each falls short. Facts read from each vendor's own site on September 29, 2026.
In brief
Metricool is strong on reports and per-brand pricing. People look at alternatives when the free plan limits bite or when they want help creating content. Buffer and Later are the nearest scheduling options, Hootsuite suits larger teams, Ocoya and MITPO add AI creation, and Typefully suits writers.
Last reviewed
Which Metricool alternative to pick
- Nearest scheduling swap: Buffer, or Later for visual-first brands.
- Best for AI-made posts across many networks: Ocoya. Best for research and creative: MITPO.
- Best for writers on X and LinkedIn: Typefully.
- Stay with Metricool if per-brand pricing, unlimited analytics history and PDF reports fit how you work.
Facts verified September 29, 2026 from each vendor's own site
Disclosure. MITPO publishes this page and is one of the tools ranked. Every price and limit below comes from the vendor's own website, checked September 29, 2026. Where a rival is the better fit, we say so.
Common reasons to move on from Metricool
Metricool is a strong product for the right buyer. These are the situations where readers tell us it stops fitting.
Free plan limits
The free plan covers one brand and 20 posts a month, and excludes LinkedIn and X.
Team features sit higher
Team roles, post approval, the API and Looker Studio need Advanced from $53 a month billed yearly.
AI is text only
Its AI page lists captions, hashtags and translation, with credits per brand.
What the cheapest paid plan costs
Bars are drawn to scale. The basis differs by tool (per seat, per channel, per brand), so read the label next to each number.
- Buffer$5/channel/mo annual
- Typefully$8.25/mo annual
- MITPO$15/mo annual
- Later$18.75/mo annual
- Metricool$20/mo annual
- Ocoya$24/mo annual
- Hootsuite$99/user/mo annual
Which tool does which job
A filled circle means the vendor lists the capability on its own site. A dash means we could not confirm it, not that it is missing.
| Job | Metricool | Buffer | Later | Ocoya | Hootsuite | MITPO | Typefully |
|---|---|---|---|---|---|---|---|
| Competitor research | Partly | Not confirmed | Partly | Not confirmed | Partly | Yes | Not confirmed |
| Copywriting | Partly | Partly | Partly | Yes | Yes | Yes | Yes |
| Brand voice | Partly | Partly | Partly | Yes | Partly | Yes | Partly |
| Image creation | Not confirmed | Not confirmed | Not confirmed | Yes | Yes | Yes | Not confirmed |
| Video creation | Not confirmed | Not confirmed | Not confirmed | Yes | Not confirmed | Yes | Not confirmed |
| Publish to social | Yes | Yes | Yes | Yes | Yes | Partly | Yes |
| Calendar and queues | Yes | Yes | Yes | Yes | Yes | Partly | Yes |
| SEO keyword data | No | No | No | Not confirmed | No | No | Not confirmed |
6 Metricool alternatives, best fit first
Ranked for a solo founder or a team of up to about ten. If you are larger, or your job is narrower, the order changes.
- 01
Buffer
Free for three channels, with a visual calendar, 12 channel types and an AI assistant included on every plan.
Read the full comparison →- From
- From $5/channel/mo annual. Free plan for 3 channels, no card; 14-day trial of paid plans.
- Best for
- Creators, small businesses and agencies who already know what to post and want a dependable scheduler
- Watch for
- Social scope only, so no competitor research or campaign planning, and cost grows with each channel
- 02
Later
A drag-and-drop calendar with Link in Bio, mobile apps and analytics from $18.75 a month billed yearly.
Read the full comparison →- From
- From $18.75/mo annual. 14-day free trial of any paid plan.
- Best for
- Creators, brands and small teams whose main job is a consistent visual posting calendar with Link in Bio and simple analytics
- Watch for
- Post caps on Starter and Growth, and AI covers captions and ideas only, capped by credits
- 03
Ocoya
AI-drafted posts, images and short video scheduled across 20+ networks, with pooled profiles for agencies.
- From
- From $24/mo annual. No free plan; 7-day free trial with full access.
- Best for
- Small teams and agencies that want AI-drafted, on-brand posts scheduled across many networks
- Watch for
- One credit pool covers captions, images, video and automations, and no competitor research or SEO data is listed
- 04
Hootsuite
Adds an inbox, listening and benchmarks for larger teams, at $99 per user a month billed annually.
Read the full comparison →- From
- From $99/user/mo annual. No free plan; 14-day free trial, no card.
- Best for
- Teams that publish to many social accounts, answer messages in one inbox and report on results
- Watch for
- Priced per user, and post approvals only arrive on the $399 Advanced plan
- 05
MITPO
Covers the making instead of the measuring: competitor research, positioning, copy, images and video, with review-gated publishing to LinkedIn, Facebook and X.
- From
- From $15/mo annual. Free plan: 100 credits at signup, yours to keep, no card.
- Best for
- Solo founders and lean teams who want research, copy, creative and publishing without stitching four tools together
- Watch for
- No SEO keyword or backlink database, CRM or email-sending platform; publishes to LinkedIn, Facebook and X today (Instagram coming soon) with a lighter calendar than a dedicated scheduler
- 06
Typefully
A clean writing and scheduling app for X, LinkedIn and Threads, free to start with a $99-a-year Creator plan.
- From
- From $8.25/mo annual. Free plan: 1 social set and 10 posts a month.
- Best for
- Founders and creators who write on X, LinkedIn or Threads
- Watch for
- A writing and scheduling tool, not a research or visual tool, and its analytics are X only
Stay with Metricool, or move?
Keep Metricool when
- You manage many brands and want per-brand pricing
- You need PDF or PPT reports and unlimited analytics history
- A free plan that never expires suits you
Look elsewhere when
- You need LinkedIn or X on the free tier
- You want AI to create images and video
- You want competitor research beyond tracked social profiles
- You want a calendar-first tool with a mobile app
For scheduling, Buffer and Later are the nearest. For AI-made content, Ocoya and MITPO. For a suite with an inbox, Hootsuite. The right choice depends on whether you need scheduling, creation or reporting.
Buffer is free for three channels, Typefully is free for one social set, and MITPO gives 100 credits at signup with no card. Metricool itself has a permanent free plan.
Free, then Starter from $20 a month billed yearly ($25 monthly) for 5 brands, and Advanced from $53 ($67 monthly) for 15 brands. Prices exclude VAT.
Ocoya pools users and profiles across brands, Buffer Team adds approvals, and Hootsuite offers unlimited accounts on Professional and up. Metricool prices by brand, which is its own advantage.
Not for reporting. MITPO has no link-in-bio page and no per-platform analytics suite. It adds competitor research and content creation, which Metricool does not.
See if MITPO fits where Metricool does not
Start free with 100 credits, no card. Run one real campaign brief and judge the result.