How to choose an AI marketing agent
A plain-English guide for founders and small teams, with real prices from the vendors, not a sales pitch.
In brief
An AI marketing agent is software that carries out several marketing steps for you, such as researching competitors, planning, drafting posts and preparing them for publishing, instead of answering one prompt at a time. Most keep a human approval step before anything goes live. Prices for the tools that call themselves agents run from $15 to $249 a month.
Last reviewed
Research, plan, make, review
MITPO is built around the same loop the guide describes, with a human in the last step.
- 01
Read the market
Run Spy, Scout or Compare reports on competitors from live web data, and validate an idea before you spend on it.
- 02
Plan the campaign
Turn what you learned into a positioning brief and a campaign plan that every later asset draws on.
- 03
Make and review
Generate copy, images and video with the credit cost shown first, then publish to LinkedIn, Facebook or X behind a review step (Instagram coming soon).
An agent does the steps, not just the sentence
A chatbot answers what you ask. A template tool fills a format you pick. An AI marketing agent takes a goal and works through several steps toward it: it reads your business, looks at your competitors, drafts the content, and lines it up for you to approve.
The useful ones keep you in charge. They show what an action will cost before you run it, they draft rather than publish, and they wait for your approval. If a tool posts to your channels with no review step, ask why.
Not every tool that uses the word is the same. Some are content engines that write and publish blog posts. Some run a daily queue of search work. Some start with research. The table below shows how six of them differ.
Chatbot, template tool or agent?
Answers one prompt at a time
Flexible, but you supply the context, the plan and the follow-up every time.
Fills a format you choose
Fast for a caption or an ad headline, but it does not know your market or your last campaign.
Works through steps toward a goal
Reads your business, researches, plans and drafts, then hands you the result to approve.
Five checks that matter more than the feature list
| Capability | What good looks like | What to ask the vendor |
|---|---|---|
| It learns your business first | Reads your site and materials before it writes | What does it read, and can I correct it? |
| Costs are visible | The price of an action shows before you run it | How many credits does one post, one video, one article use? |
| A human approves | Drafts wait for your approval before posting | Can anything post without my click? |
| The channels are real | A clear list of where it can publish today | Which networks work now, and which are coming? |
| Running out is handled | You know what happens at zero credits | Do credits roll over, and are trials or refunds available? |
How the AI marketing agents differ
A filled circle means the vendor lists the capability on its own site. A dash means we could not confirm it, not that it is missing.
| Job | MITPO | Okara | Blaze | Holo | Averi | Jasper |
|---|---|---|---|---|---|---|
| Competitor research | Yes | Partly | Not confirmed | Partly | Partly | Partly |
| Copywriting | Yes | Yes | Yes | Yes | Partly | Yes |
| Brand voice | Yes | Yes | Yes | Yes | Yes | Yes |
| Image creation | Yes | Partly | Yes | Yes | Not confirmed | Yes |
| Video creation | Yes | Yes | Yes | Yes | Not confirmed | Not confirmed |
| Publish to social | Partly | Yes | Yes | Yes | Partly | Not confirmed |
| Calendar and queues | Partly | Yes | Yes | Yes | Partly | Not confirmed |
| SEO keyword data | No | Yes | Not confirmed | Partly | Partly | Partly |
What the cheapest paid plan costs
Annual billing where the vendor offers it. Credit rules differ, so compare what you will actually make, not the plan name.
- MITPO$15/mo annual
- Holo$20/mo
- Jasper$59/seat/mo annual
- Blaze$79/mo
- Averi$99/mo
- Okara$108/mo annual
MITPO compared with the other agents
- MITPO vs Okara
An AI CMO with daily SEO and AI-search agents, from $129 a month.
AI agent - MITPO vs Blaze
A weekly posting rhythm and an optional done-for-you team.
AI agent - MITPO vs Holo
Ads, social, email and SEO blogs from your website.
AI agent - MITPO vs Averi
A content engine for a search-led blog.
Content engine - MITPO vs Jasper
Governed content at team scale, priced per seat.
Content platform
Software that carries out several marketing steps toward a goal, such as researching competitors, planning, drafting posts and preparing them for publishing. Unlike a chatbot, it works through the steps; unlike a template tool, it uses what it has learned about your business.
No. A general chatbot answers what you ask and forgets your business between chats unless you supply it. An agent is built for marketing work: it keeps your brand, competitors and campaign context and produces finished assets.
Some can, usually behind an approval step. Okara, for example, says nothing posts fully automatically, and MITPO publishes to LinkedIn, Facebook and X only after a human review. Check which channels work today.
From a free start to about $249 a month for the tools compared here. MITPO starts at $15 a month billed annually, Holo at $20, Blaze at $79, Averi at $99 and Okara at $108 billed annually. Credit rules differ, so compare what you will make.
It depends on whether you need research and creative (MITPO), a weekly posting rhythm (Blaze), ads and email (Holo) or search-led content (Okara or Averi). Our roundup ranks ten tools by job.
They are as safe as their controls. Look for a review step before publishing, visible costs, and clear rules on what happens to your credits and data. Ask each vendor the five questions above.
See the loop on your own business
Start free with 100 credits, no card. Run one competitor report and one campaign brief.