MITPO Journal · Page 2 of 4

Archived research on AI, search, and marketing systems.

Playbooks and operator analyses from earlier in the MITPO research archive.

Claude Fable 5: What Frontier AI Models Actually Mean for Marketing Teams in 2026 hero image
AI·12 min read·July 2, 2026

Claude Fable 5: What Frontier AI Models Actually Mean for Marketing Teams in 2026

Claude Fable 5 is here. What Anthropic's newest frontier model really changes for marketing teams — and how to evaluate any new AI model in 30 minutes.

Read article
Gemini Omni Flash: Google's Any-to-Any Video AI for Marketers hero image
AI·12 min read·July 2, 2026

Gemini Omni Flash: Google's Any-to-Any Video AI for Marketers

Google's Gemini Omni Flash turns text, photos, and footage into 10-second videos with audio. What it means for marketers — and how to use it in MITPO.

Read article
The Marketing Tactics Actually Working in 2026 (Backed by Real Data) hero image
Trends·14 min read·July 2, 2026

The Marketing Tactics Actually Working in 2026 (Backed by Real Data)

Eight marketing tactics with real 2026 evidence behind them — AEO, short-form video, agentic AI workflows, micro-communities — plus two overhyped trends to skip.

Read article
Your Next Marketing Hire Is an AI Agent: Agentic Workflows That Actually Ship in 2026 hero image
AI·9 min read·June 19, 2026

Your Next Marketing Hire Is an AI Agent: Agentic Workflows That Actually Ship in 2026

Marketing automation in 2026 isn't a chatbot bolted onto your stack - it's AI agents that research, plan, draft, and hand off real work with a human approval step. Here's what agentic marketing looks like in practice for lean teams.

Read article
ChatGPT Ads Just Opened to Every Business - Do These 5 Things Before Bids Spike hero image
Ads·9 min read·June 18, 2026

ChatGPT Ads Just Opened to Every Business - Do These 5 Things Before Bids Spike

OpenAI opened ChatGPT advertising to any U.S. business with a budget, and Meta is set to pass Google on global ad revenue for the first time. Here's the lean-team playbook for the new AI ad surface before competition floods in.

Read article
Authenticity Is the New Moat: Winning the Post-AI-Slop Backlash in 2026 hero image
Trends·8 min read·June 17, 2026

Authenticity Is the New Moat: Winning the Post-AI-Slop Backlash in 2026

After two years of AI-generated everything, consumers are pushing back. In 2026 craft, point of view, and proof you can't fake have become the real competitive moat. Here's how lean teams use AI for speed without sounding like everyone else.

Read article
Agentic Commerce Is Here: Why Getting Cited by AI Now Beats Ranking on Google hero image
SEO·9 min read·June 5, 2026

Agentic Commerce Is Here: Why Getting Cited by AI Now Beats Ranking on Google

Google's Universal Cart and OpenAI's in-chat checkout just made AI the new storefront. Here's how lean teams win answer engine optimization (AEO) and get cited by ChatGPT, Perplexity, and Google AI in 2026.

Read article
Vibe Marketing: How One Person Now Runs the Output of a Whole Marketing Team hero image
Marketing·8 min read·June 3, 2026

Vibe Marketing: How One Person Now Runs the Output of a Whole Marketing Team

Vibe marketing is the 2026 way lean teams produce a whole department's output with AI. Here's the workflow, the stack, and the human layer that keeps it from becoming slop.

Read article
The 2026 AI Price War: What Opus 4.8, Gemini 3.5 Flash and Microsoft MAI Mean for Your Marketing Budget hero image
AI·8 min read·June 1, 2026

The 2026 AI Price War: What Opus 4.8, Gemini 3.5 Flash and Microsoft MAI Mean for Your Marketing Budget

Claude Opus 4.8, Gemini 3.5 Flash, and Microsoft's MAI models just kicked off an AI price war. Here's the right model stack for each marketing job - and what it actually costs a lean team.

Read article
Best AI Marketing Platform for Startups in 2026: What to Look For hero image
Strategy·10 min read·May 1, 2026

Best AI Marketing Platform for Startups in 2026: What to Look For

A founder-friendly buying guide for choosing an AI marketing platform that connects research, strategy, creative, automation, and reporting without adding more tool sprawl.

Read article
The 2026 Guide to AI Marketing Platforms hero image
AI·10 min read·April 16, 2026

The 2026 Guide to AI Marketing Platforms

A practical guide to choosing an AI marketing platform in 2026, with evaluation criteria for founders and lean teams.

Read article
Surviving Google's 2026 AI-Spam Update: What Changed and What to Do About It hero image
SEO·10 min read·April 2, 2026

Surviving Google's 2026 AI-Spam Update: What Changed and What to Do About It

Google's March 2026 update deindexed thousands of AI-content sites overnight. Here is what the update actually targets, why operator-led content is still safe, and the concrete steps to audit an existing site.

Read article