MITPO Agent (Beta): How to Use It and 5 Practical Marketing Workflows

Key Takeaways

• MITPO Agent (Beta) is now open inside the chat box on both Home and New Chat, including a free trial on the Free plan so you can test real marketing tasks before upgrading.
• Instead of bouncing between separate tabs for research, positioning, copywriting, and creative briefs, Agent works through multi-step marketing jobs in one conversation while keeping your saved Brand Kit context in view.
• You control how Agent works with two simple pickers: Effort (Quick, Balanced, Deep) and Posture (Auto, Plan, Execute), plus / shortcuts (/research, /deep, /assist) and the + attachment menu.
• A live usage ring right next to the chat box shows your daily and weekly usage, exact reset times, and remaining creative credits at a glance.
• Below are five high-impact marketing workflows you can run today: competitor teardowns, launch campaign plans, ad hook and creative variation packs, SEO and answer-engine page refreshes, and weekly social kits.

---

How to Open and Use MITPO Agent (Beta)

You do not need a separate setup screen to start using Agent. Everything lives inside the same chat box on Home and New Chat.

1. Switch the mode picker to Agent

Click the mode selector in the bottom-left corner of the chat box (next to the + button) and switch from Assist to Agent. If you are on the Free plan, you can try Agent right away on us to see how it handles real work on your brand.

2. Add context with the + button

Click + in the chat box to:

• Generate image: create a visual directly inside the conversation
• Write copy: jump straight into captions, emails, and ad copy
• Add photos & files: upload product screenshots, existing ad creative, PDFs, or reference images so Agent works from your real assets rather than generic assumptions

3. Pick your effort and posture

When Agent is active, you can tune how it approaches the job:

• Quick: fast execution for straightforward tasks like turning a product note into five ad hooks
• Balanced: the everyday default for campaign planning, competitor comparisons, and landing page rewrites
• Deep (or type /deep): thorough multi-step analysis when you want deeper research and a complete strategic breakdown
• Auto / Plan / Execute: leave it on Auto for most work, switch to Plan when you want to review and approve the outline before any copy is written, or pick Execute when your brief is already locked

4. Check the usage ring anytime

Next to the right side of the chat box, the small usage ring shows your current daily and weekly allowance, the exact time each window resets, and your credit balance for image, video, and voice generation. For a full breakdown of how usage and credits work together, read How MITPO Pricing Works: Credits vs Usage.

---

5 Marketing Use Cases to Run in MITPO Agent

The biggest gain from an AI marketing agent is keeping research, positioning, and creative drafts connected in one thread. Here are five workflows lean teams and founders run most often.

Use Case 1: Competitor Teardown to Positioning Brief

Most competitor research stalls because the notes stay in a spreadsheet while the landing page gets written from scratch. Agent bridges those two steps in a single session.

How to run it:

1. Switch to Agent and paste the URL or copy from one or two competitor pages, or reference a brand you track in Competitor Spy.
2. Ask Agent to break down what the competitor promises in their headline, who they are speaking to, what proof they show, and what buyer questions they leave unanswered.
3. In the same thread, ask Agent to turn the gap into a one-page positioning brief for your own product: a one-breath value proposition, three proof pillars, and a comparison table for your landing page.

Prompt to try:

"Review this competitor landing page. List their core promise, pricing angle, proof points, and three gaps where a small team buyer would feel underserved. Then write a positioning brief and hero headline options for our brand."

Use Case 2: Multi-Channel Product Launch Campaign

Launching a new feature, seasonal offer, or pricing update usually requires translating one idea into five different formats. When you write each channel in isolation, the message drifts.

How to run it:

1. Set Agent to Plan first and describe what you are launching, who the buyer is, and the one action you want them to take.
2. Review the campaign outline Agent proposes: core hook, audience segments, channel mix, and rollout timeline.
3. Switch to Execute (or reply "Looks good, build the assets") to get the landing page hero copy, launch email sequence, LinkedIn founder post, and short-form video script in one cohesive package. Pair this with our campaign planning guide when you are ready to schedule and track the rollout.

Prompt to try:

"We are launching a new 14-day onboarding workflow for B2B SaaS teams next Tuesday. Plan a two-week launch campaign across email, LinkedIn, and paid social, then draft the announcement email and three founder posts."

Use Case 3: Ad Hook and Creative Variation Packs

Paid social and search performance come down to testing distinct angles rather than ten slight rewrites of the same sentence. Agent helps you build structured creative batches before you open Creative Studio.

How to run it:

1. Upload a product photo or screenshot using the + button (Add photos & files).
2. Ask Agent for five genuinely different ad angles:
   • Problem-first: name the frustrating manual habit your buyer deals with today
   • Outcome-first: show the before-and-after result in plain numbers or time saved
   • Us vs. old way: contrast your approach with spreadsheets or stitched-together tools
   • Social proof: build around a real customer quote or use case
   • Objection handler: answer the #1 reason prospects hesitate before buying
3. Ask Agent to pair each hook with a primary text draft, a short headline, and a visual direction prompt you can run in Creative Studio or on the Canvas board.

Use Case 4: SEO and Answer Engine Optimization (AEO) Page Refresh

Search buyers now read AI summaries and answer engines alongside traditional search results. Pages that bury the answer under long introductions get skipped by both human readers and AI citations.

How to run it:

1. Type /research or run Agent on Balanced effort and paste the draft or URL of an existing article or landing page.
2. Ask Agent to check whether the page answers the core buyer question in the first screenful, includes a clear comparison table, and ends with direct FAQ answers.
3. Have Agent draft a Key Takeaways block, a structured comparison table, and four concise FAQ items based on real buyer objections. For deeper background on how AI citations work, read our Generative Engine Optimization (GEO) Playbook.

Use Case 5: Weekly Social and Email Content Kit from One Core Idea

Small marketing teams rarely suffer from a lack of tools; they suffer from starting from a blank page every Monday morning.

How to run it:

1. Make sure your brand voice, target personas, and key product claims are saved in your marketing foundations.
2. Give Agent one real insight from the week: a customer question from support, a product improvement, a benchmark from a campaign you ran, or a lesson from a sales call.
3. Ask Agent to turn that single insight into a five-piece weekly kit:
   • One opinionated LinkedIn post with a strong opening line
   • One short X thread or single-post summary
   • One Instagram carousel outline (slide-by-slide copy)
   • One short weekly newsletter note with a single call to action
   • Three 15-second short video hooks you can film on camera or produce in Studio

---

Tips for Getting the Best Results from Agent

• Start with one real constraint. Tell Agent your audience, the channel, the offer, and what you do not want (for example, "no buzzwords, keep sentences short, write for store owners").
• Use Plan mode when the stakes are high. For a full campaign or a pricing page rewrite, let Agent show you the structure first. Adjusting a five-bullet plan takes ten seconds; rewriting five finished emails takes much longer.
• Attach real examples with +. A screenshot of your current landing page, a product photo, or a past high-performing ad gives Agent concrete context that beats a long text description every time.

Ready to try it on your own brand? Open the MITPO demo or check out MITPO pricing and plans to start running Agent on your next campaign.

FAQ

Is MITPO Agent available on the Free plan?

Yes. While MITPO Agent is in beta, the Free plan includes a trial allowance so you can switch the chat box to Agent and run real marketing tasks before deciding on a paid plan.

What is the difference between Assist, Research, and Agent?

Assist is built for quick everyday answers and fast copy edits. Research focuses on gathering cited facts and market sources. Agent handles multi-step marketing work that combines research, positioning, campaign planning, and multi-channel asset creation in one thread.

How do Quick, Balanced, and Deep effort work?

Quick gives you fast execution for simple tasks, Balanced is the everyday default for most marketing workflows, and Deep spends more time researching and structuring complex strategy or competitive teardowns.

Does MITPO Agent use credits or usage limits?

Agent runs on your plan's shared usage allowance (tracked by the usage ring beside the chat box, with automatic daily and weekly resets). Creative credits are only spent when you generate billable media such as images, video, or voice.